Sarah Lawrence Events

Sarah Lawrence | Event Strategy, Management & Consultancy

With more than 20 years’ experience across agency, corporate and charity events, Sarah Lawrence brings strategic thinking, creativity and calm, experienced delivery to every project.

Through Sarah Lawrence Events, Sarah works with businesses, charities, agencies and private clients to create events that are not only memorable, but have a clear purpose behind them. From the initial idea and event strategy through to planning, production and delivery, she can manage the entire event or provide additional expertise wherever it’s needed.

Her experience spans international conferences, corporate events, festivals, awards, fundraising events and large-scale live experiences, working with complex budgets, multiple stakeholders, suppliers, sponsors and production partners.

Sarah also specialises in event sponsorship, helping organisations develop stronger propositions, identify commercial opportunities and create partnerships that offer genuine value for the sponsor, the event and its guests.

Known for being a trusted “safe pair of hands,” Sarah combines attention to detail with the ability to see the bigger picture. She builds strong relationships, asks the right questions, keeps a close eye on budgets and, when the unexpected happens, stays calm and finds a way forward.

Whether you need someone to take an event from concept to completion, provide strategic advice, strengthen your sponsorship approach or simply become an experienced extension of your existing team, Sarah offers a flexible and collaborative approach.

Strategic thinking. Creative delivery. Genuine connection.

Experienced thinking. Personal service. Events with purpose.

I bring more than 20 years of experience across agency, corporate and charity events, combining strategic thinking with creative, hands-on delivery.

I don’t just organise events. I help clients understand what they want their event to achieve, make smart decisions about where to invest their budget, and then bring everything together to make it happen.

Clients work directly with me throughout, with the reassurance of an experienced, trusted pair of hands who can see the bigger picture while keeping a close eye on the detail. I’m equally comfortable developing the strategy, managing a multi-million-pound budget, negotiating with suppliers and sponsors, or being on site making sure everything runs as it should.

My approach is collaborative, straightforward and flexible. I can lead an entire event, provide strategic advice or become an extension of an existing team when additional expertise is needed.

Services

Event Strategy & Consultancy
Helping you define what your event needs to achieve before deciding what it should look like. From developing the initial concept and objectives to reviewing existing events and identifying opportunities to improve experience, value and impact.

End-to-End Event Management
Taking care of the entire event journey from initial brief through to live delivery and post-event review. This can include planning, timelines, budgets, venues, suppliers, production, content, logistics, guest experience and on-site management.

Corporate & B2B Events
Conferences, exhibitions, awards, leadership events, customer and partner events, networking experiences and other business events designed around your organisation, audience and objectives.

Charity & Fundraising Events
Strategic and practical support for fundraising events, festivals and live experiences, balancing the guest experience with commercial and fundraising objectives.

Sponsorship Strategy & Activation
Developing sponsorship propositions that go beyond logos and standard packages. I can help identify opportunities, shape and sell propositions, negotiate partnerships and manage sponsor activation through to delivery.

Event Budgets & Commercial Management
Budget development and control, supplier sourcing and negotiation, contract management and identifying where investment will have the greatest impact — without compromising the experience.

Creative & Guest Experience
Looking at the event through the eyes of the people attending it — from arrival and content to networking, entertainment, production and those smaller details that shape how an event feels.

Freelance Event Support
Flexible senior-level support for event agencies and in-house teams that need additional expertise, whether that’s taking ownership of a project, supporting a particularly busy period or stepping in for live delivery.